As well as shooting the new Spring/Summer Collection the brief also asked for a story the customer can relate to; the audience need to be able to see themselves in the images and be inspired to go out at the weekend and explore. This was a great opportunity to be able to plan, prepare and execute an intense shoot over a 2 day period. Trying to appeal to the UK hiking scene the shoot was centred around the kind of activities you could be expected to do in a weekend in the Lake District. After a morning exploring the Northern Fells and brewing up a cup of coffee, we then headed out for a camp atop one of the England’s most famous mountains, Helvellyn. Thorough planning and an adjustable itinerary meant we were able to adapt to the weather around us, and really capitalise on what was a beautiful couple of days in the mountains.