Great Auk Outfitters
To create content for a new ethically sourced, animal-free parka we hit the road for a proper Icelandic adventure. Travelling from the Reykjanes Peninsula along the South Coast we battled the elements whilst shooting at some of my favourite locations. Being assigned to take shoot content as well as plan the logistics and locations of the trip was something I really enjoyed doing – utilising knowledge and experience from previous trips to Iceland to deliver the divers and grand landscapes it’s known for. Accompanied by Iceland’s unpredictable and wild weather the travelled along the South Coast, stopping off at iconic landmarks and exploring lesser known backdrops. The diversity in Iceland’s landscape means the possibilities are almost endless, with a huge range of different colours, conditions and landscapes to immerse yourself in and create a stunning collection of images.