Issey Miyake

The new fragrance, Fusion D’Issey, seeks inspiration from the natural world to create a scent that is truly in touch with the outdoors. I was asked to shoot a promotional campaign capturing the product in an outdoor environment that captured the essence of the fragrance.

Choosing a minimal beach with dark colour rocks and sand meant that I was able to keep minimalism within the shoot, as well as featuring the raw textures of the elements. Using the water as the main supporting subject I shot a range of shots, both above and under the water, to help tie the product message into the landscape, and worked with dynamic movement within the images to keep an exciting and energetic feel.